the giving keys!
by Robin mcgraw
Caitlin Crosby has found the keys to success!
I was so excited to sit down with actress, singer, songwriter and entrepreneur Caitlin Crosby for this week’s episode of I’ve Got a Secret! She is such an inspiration to me, and she definitely knows a thing or two about inspiring others. In addition to her extraordinary music, Caitlin is working to end homelessness through employment. As CEO and Founder, Caitlin has created The Giving Keys, an incredible company which trains and employs those transitioning out of homelessness to make jewelry out of repurposed keys. “Our mission is to employ every able-bodied homeless individual in Los Angeles.” Caitlin says.
The story really all opened with a key:
While on tour to promote her debut album “Flawz” in 2009, Caitlin launched the campaign “LoveYourFlawz” to support those dealing with body image issues. Caitlin had started wearing her New York hotel room’s vintage key as a necklace (originally so she wouldn’t misplace it) and had the idea to start engraving old, used keys with inspirational words. Realizing that, in some ways, we are all like these keys…unique, imperfect, scarred, and sometimes cast aside by others; she wanted these keys to have their purpose renewed again and again. Caitlin began selling necklaces and bracelets, strung with classic keys, at her tour’s merchandise table. Engraved with words like STRENGTH, HOPE, BELIEVE and FEARLESS, the pieces were meant to remind her fans to love their flaws and that they are one of a kind, just like the keys. When the wearer of the key encountered someone else who needed the message even more – they were encouraged to give it away and share their “pay it forward” story. In short order, the trinkets began to sell out faster than her CDs, and Caitlin knew she was on to something special.