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Michelle Cordeiro Grant is the Founder and CEO of LIVELY- a lingerie brand by-women, for-women- that inspires a life of passion, purpose, and confidence. Michelle grew LIVELY from its concept stage to a $105M acquisition… all in just THREE years! Robin sits down with this powerhouse entrepreneur and talks about how SHE turned her dream into a reality. The two talk about brand-building, handling a rapidly growing brand (when you didn't necessarily expect it to grow that quickly), and how to hire people that reflect your brand values. Michelle talks about how she sees competition as collaboration and shares her fundamental belief that living with a positive mindset attracts happiness into your life. This episode is BEYOND inspiring! Listen to this fascinating story and learn how to turn your own dreams into a reality!


Michelle Cordeiro Grant:

Michelle Cordeiro Grant is the Founder and CEO of LIVELY, podcast host of No Makeup Needed, an angel investor, and public speaker. Prior to launching LIVELY, Michelle spent the tenure of her career at household names in the lingerie industry including Federated Merchandising Group, VF Corporation, and Victoria’s Secret. Just before beginning her entrepreneurial journey, she spent two years at Thrillist Media Group, where she got her education in “startup,” learning the ins and outs of what it takes to build a fast-growing brand. In 2016, Michelle officially launched LIVELY, a community and brand that inspires women to live life passionately, purposefully, and confidently, by way of products and experiences. Early on, Michelle coined the term “Leisurée,” a new category that blurs the aesthetic lines of lingerie, active, and swim, taking the best elements of high-style and ultimate comfort from each category. Since launch, Michelle has fostered an ambassador network of 150,000+ members, opened four stores, and developed retail partnerships with Nordstrom, Madewell, and Target (launching a diffusion line with and select stores). She grew LIVELY from its concept stage, raising $15 million in funding to fuel its growth, all the way to a $105M acquisition by intimates leader Wacoal in just three years, beating the odds of POC female-founded companies. Michelle has been featured across top-tier outlets including the New York Times, Wall Street Journal, Fast Company, Forbes, WWD, TechCrunch, CNBC, Teen Vogue, Allure, and many others.

Episode Resources:

Michelle on IG:


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