The Secret to

turning your dreams into reality #1

with Alli Webb

In this inspiring new series, Robin gets into the minds of some of the most interesting and successful businesswomen and men who have made their WILD, CRAZY dreams come true! The first episode of the series is an interview with Alli Webb, the genius founder of DRYBAR! DryBar is, of course, the iconic business that started the blow-dry bar craze, with over 150 locations worldwide as well as a product line sold in Nordstrom, Sephora, and Ulta. Alli gives the Secret Squad a blueprint of her wild journey as an entrepreneur, and how she built this revolutionary business as a stay-at-home-mom! Alli dives into the challenges of being a working mom, scaling a business from zero, and working with family. What’s Alli’s #1 secret for growing a successful business? You’ll have to listen to find out… and it’s NOT what you think! Stay until the end for a game of “This or That: Hair Edition!” to pick up some hair-styling tips. This episode will motivate you to follow YOUR dreams!



Alli Webb is an Entrepreneur, N.Y. Times Bestselling Author, Founder of Drybar and co-founder of Squeeze. After spending 15 years as a professional hairstylist, Webb left the professional hair industry in 2005 to start a family but decided to find a way to continue pursuing the creative side of hairstyling at a new-mom pace. She began offering affordable in-home blowout services to her mommy friends, which quickly expanded into a mobile operation by 2009.


In 2010, Webb opened the first Drybar in Brentwood, CA. Almost 10 years later and over 150 locations across the U.S., Webb’s Drybar has exploded into a nationally recognized and highly sought-after brand. Webb has also diversified the Drybar brand, creating a line of products and tools sold at popular retailers such as Nordstrom, Sephora, and Ulta.


Webb has been named the “100 Most Creative People in Business” by Fast Company, featured on Fortune magazine’s “40 Under 40” list, Marie Claire’s “Most Fascinating Women” and recently Inc. magazine recognized her as one of “The 100 Women Building America’s Most Innovative and Ambitious Businesses.”


Webb is currently the host of “Raising the Bar” a podcast she launched with her brother and business partner Michael Landau. The weekly show provides a platform for budding entrepreneurs.


In 2018 Webb appeared on season 10 of ABC’s Emmy-nominated hit show “Shark Tank” as a guest shark.


Recently, Webb opened the doors to her next business venture Squeeze, an innovative massage concept that lets you book and pays online - the latest extension of her expanding empire.

Squeeze’s first location is set in the Los Angeles neighborhood of Studio City.


Webb currently resides in Los Angeles, CA with her two sons.


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